Saturday 10 November 2012

Message & Delivery: Research Crit & Evaluation

Anonymous Crit Feedback Sheets



I was really surprised by the feedback as I assumed that the majority of people would have heard about the case of Pussy Riot - it was all over the news, social media, as well as the Amnesty International campaign. I did try and consider how an outsider would interpret the posters, and I don't think the assumption that more people would know about Pussy Riot was necessarily a stupid one. It is true that if you didn't know about the case my posters would be difficult to understand - but unless I completely moved away from Pussy Riot and literally stripped it down to the most basic level of talking about freedom of speech I don't see how this could have been avoided. It was my intention to keep the message really simple in order to retain the initial impact and the guerilla-style of the design. Similarly this affected my decision to not have any copy//chunks of text - but I may consider having a short explanation on the text poster to elaborate and explain the case.

I completely agree with the feedback about the colours - I stupidly did not realise that black was included as a colour. It is a shame because although I understand the necessity of limiting your colour palette to retain impact, I feel taking away either the green or pink will actually lessen the impact. The black is necessary I think because of the balaclava design, so will consider using half tones or opacities. I liked the comment about the pink representing the feminist nature of the case so will take away the green from the design.

I quite enjoyed the style of the crit - I liked really being able to focus on someone elses work and give such thorough feedback although when it came to receiving my own feedback it was sometimes frustrating to not be able to verbally communicate with the person, explain my idea and in some cases ask them to clarify some of their points. Although I was pleased with my outcomes I can see where the criticism has come from and it has been really useful to have outsiders' points of view. I will definitely revisit my posters to firstly adjust the colour scheme and secondly the content so it is more clear what Pussy Riot is about.

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