Visual Languange
- Information & wayfinding
- Publishing & editorial
- Branding & identity
- Product & packaging
- Retail & promotion
Categorising: Genres//Contents//Audience//Sectors//Functions//Formats
Information & Wayfinding
- Helps people understand & clarify data visually
- Infographics
- Visually engaging - dull information transformed creatively
- Complex message portrayed through simplified and effective connotations
- E.g. maps, graphs, plans & signs
Branding & Identity
- Brand-percieved emotional corporate image
- Identity - visual aspects that form part of overall brand
- Logo - identifying business work as part of brand - small visual representations in association with brand
Editorial & Publishing
- Magazine design - fashion//music//lifestyle//the arts//technology etc.
- Publishing - fiction//non-fiction//travel//biographies//manuals//childrens' books etc.
- General publication - annual reports//catalogues//brochures//instructional etc.
Retail & Promotion
Product & Packaging
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