Message & Delivery: Distribution Crit & Evaluation

Conceptual Development

I am really glad that my message is now clear to understand even for people who did not previously know what Pussy Riot was - this was a key problem that I had in the poster brief. I specifically wanted to inform and address it with the mailshot so I am glad this has been successfully achieved. 

Practical Development

Good feedback which confirms my design choices of font, colourscheme and image.

Production

Both crit sheets say that the brief has been met and the mailing list is appropriate, but the envelope is 0.5cm off the target size. I did measure it and I guess this only happened through the final making stage and folding - I think 0.5cm probably doesn't need me to remake it though!

Purpose

My intended purpose of informing students is obviously clear, and I think because my concept is also obvious the mailshot meets this.

Additional Comments//Actions Required

Both pairs suggested a shortening of the mailshot. I am aware and was slightly concerned about the length, although it has allowed me to be completely thorough with my information and not squash it all together. The main reason behind the length was to represent the 12 members of Pussy Riot & 2 members who have been imprisoned. I think the concept is strong enough for me to want to leave the mailout the same length. It could perhaps do with a cleaner cut, so I will revisit the mailshot to neaten up the lines and ensure both sides are matched up.

In general I feel that the feedback has been really positive. I think the most important things are that the design & concept are clear and effective, which from the feedback I think they are. Personally I am really pleased with how it turned out - I think it has been an original take on the format which has an initial impact and a Punk feel to it whilst giving out a clear message, and by providing a link to the PussyRiot website a lasting purpose. The envelope & mailing list tie in well with the mailshot and I think they also all relate to both my original news article//body of research & the posters. I don't think I will remake the mailshot to reduce the size because for me the concept behind it is important and relevant, and I don't think the size is a vital issue which hinders the design enough for it to warrant me remaking it.