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| Final A1 Typeface & Name Badge |
At first I struggled with the brief as I felt that the typefaces I was testing weren't representative enough of Sarah. However after our final crit yesterday I feel really happy with the result of the brief.
The typeface I created was based on Bebas in uppercase in reference to the style of typography used by Sarah's favourite designer, HelloVon. Although she placed an emphasis on liking bold design I felt that as a person she can come across as quiet and not overly loud, so I softened the type by taking away elements of it and curving the lines. I split the letterforms into two parts to show the contrasting sides to Sarah's personality - one thick bold side which comes through in her design and then the other linear because of HelloVon and her illustrative style of working. In the name badge I wanted to echo the design of the typeface and used more lines to link the letters together. I kept it monochromatic once again because thats how I think Sarah would like it.
Although she was unable to be in my crit I received positive feedback from the rest of the group. They liked the interacting//varying elements to it and the intricacies of the design. To develop the type further I could experiment working with lowercase letterforms.
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